lunedì 16 novembre 2009

Kate Moss & Albro









Familiar with this brand? Then I'll let you know that I'm quite a huge fan of the font. This was Moss' first line of clothing and other projects in the pipeline; let say perfume. Her image sealed by an identity mastermind, Peter Seville, in collaboration with typographer Paul Barnes.

Seville admited that it was quite difficult to find the right font for the word "Moss", to build an identity that is popular but quite boho. Then Barnes suggested one font that might be suited to their needs. He suggested a variation of ALBRO, a typeface by Alexey Brodovitch, a legendary art director of Harper's Bazaar from 1934-1958.

So this is the sample of Albro. Unfortunately, looks like the font is out of business - not for free uses. :(

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